10 Best email marketing software for small business
Last Updated on Dec 3, 2022 - Written By Torikul Islam
You need email marketing software to maintain online campaigns and grow your business - right?
You may also look for software that’s easy to use, affordable, and reliable. Choosing the right email marketing software can make a significant impact on your business.
In this article, I reviewed the best email marketing services and wrote user guides.
10 best Email marketing software comparison
| Title | Contacts | Monthly Sending Limit | Marketing Automation | A/B Split Testing | Popups | Landing Pages | Custom Templates | Drag & Drop Builder | Price | Free trial | Free version | Analytics dashboard | Subscription Forms | List segmentation | Email Tracking | Image library | Support |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HubSpot | 1,000 - 1,00,000 | 5x - 20x of Contacts | Yes | Yes | No | Yes | No | No | $0- $9,950/mo | No | Yes | Yes | Yes | Yes | Yes | No | 24/7 |
| Omnisend | 250 - 500 | 500 - Unlimited | Yes | Yes | Yes | Yes | Yes | Yes | $0- $59/mo | No | Yes | Yes | Yes | Yes | Yes | No | 24/7 |
| Pabbly | Up to 10,00,000 | - | Yes | No | No | No | Yes | Yes | $0- $1,333/mo | Yes | No | Yes | Yes | Yes | Yes | No | 24/7 |
| Constant Contact | 50,000+ | Unlimited | Yes | Yes | Yes | Yes | Yes | No | $20- $335+/mo | Yes | No | Yes | No | Yes | Yes | Yes | 24/7 |
| Campaign Monitor | 50,000+ | 2,500 - Unlimited | Yes | Yes | No | Yes | Yes | Yes | $9- $989+/mo | Yes | No | Yes | Yes | Yes | Yes | Yes | 24/7 |
| MailChimp | 500 - 1,00,000+ | 10x - 15x of Contacts | Yes | Yes | Yes | Yes | Yes | No | $11- $605+/mo | No | Yes | Yes | No | Yes | No | No | 24/7 |
| AWeber | 500 - 25,000 | 3,000 - Unlimited | Yes | Yes | No | Yes | Yes | Yes | $16.15- $146.15/mo | No | Yes | Yes | Yes | Yes | Yes | No | 24/7 |
| AutoPilot | 2,000 - 20,000+ | 8,000 - 80,000+ | No | Yes | No | No | No | Yes | $29- $299+/mo | Yes | No | Yes | No | Yes | Yes | No | 24/7 |
| GetResponse | - | - | - | - | Yes | - | - | 24/7 | |||||||||
| ConvertKit | - | - | - | - | Yes | - | - | 24/7 |
Best email marketing software
1. HubSpot
HubSpot started its journey in 2005 as a hardware store in Cambridge. Later they realize the importance the digital marketing and its channels. That is why they built a number of Customer Relation Management (CRM) software.
Almost 5,500 employees working on HubSpot in 11 different offices worldwide. More than 128,000 customers joined here from 120 countries. So you can easily realize how large their userbase is.
HubSpot is my favorite platform for many things. When the question comes about the best email marketing software, then it must be HubSpot as my first choice.
2. Omnisend
More than 70,000 eCommerce brands using Omnisend to grow their business. They started their journey in 2014 since then they run the email marketing software called Soundest. With rapid improvement, they also changed the software name to Omnisend in 2017.
Email automation is the main feature of the improved version, and it is becoming more powerful and reliable day by day.
Omnisend can be another good choice for email marketing. To boost your online business you can use some amazing templates from here.
3. Pabbly
Pabbly started its journey in 2009 as a programming training institute. Later they realize to develop something different, and that is why they developed a SaaS-based email marketing software called MailGet in 2014.
To handle user subscription & billing, they started Pabbly in 2018. They realized to focus on a single brand name, and they are now solely working for Pabbly.
Pabbly is another name of the best email marketing software. It is one of the cheapest email marketing software with an attractive software interface as well as attractive features.
4. Constant Contact
It is one of the oldest email marketing software launched in 1995. But it was not like modern software, Constant Contact's founders just tried to introduce a tool that can help small business owners.
Since then they have been providing services to make a difficult task easier, and their strategy sustains them in the leading position.
Constant Contact offers a bunch of digital marketing tools in a single place, which some other companies sell separately. You can save your cost by purchasing this combined pack.
5. Campaign Monitor
Campain monitor is very easy and comfortable to use, while it let you drag and drop template customization system. All templates are optimized for different devices. Campaign Monitor powers big companies like moguls, tech giants, nonprofits, and a lot of.
6. MailChimp
MailChimp is a highly professional email marketing software with lots of useful tools. You can easily track your email through it. Email automation is a great feature, which allows you to respond to your customer artificially.
Autoresponder sends emails based on your customers’ behavior and interactions, which can save you a lot of time and money, and quick response is also another factor.
7. AWeber
AWeber offers you landing pages, web push notifications, forms, funnels, and so on belong with email marketing software. It definitely boosts your marketing campaign performance.
8. AutoPilot
To Deliver the right message to the right audience at the right moment, Autopilot works best. It brought your customer data, audiences, marketing channels, and analytics on one platform, that is how you can get a 360 view of the customer. It helps to analyze customers more clearly.
9. GetResponse
GetResponse is one of the world’s leading online marketing software for both small and big companies. Simon Grabowski, the founder, started GetResponse more than 20 years ago in 1997.
It is very affordable compared with its usability. By providing good services GetResponse gained more than 350,000 customers worldwide. You will be amazed to know that this platform supports 26 languages.
10. ConvertKit
The mission of ConvertKit is to help creators like bloggers, authors, podcasters, designers, or teachers. 68 team members from 49 cities working for ConvertKit and they are doing really great. That is why ConvertKit is a leading brand as an email marketing software.
Final thoughts
If you can manage and monitor your email marketing campaign in the proper way, it will bring your success for sure. Along with an email marketing strategy, we also recommend you to use push notifications that can also make more user engagement.
I hope this guide is useful to you for choosing the best email marketing software. If you have any questions, please feel free to reach out to me.
About Torikul islam
Torikul islam is a professional web developer and affiliate marketer. Join Torikul to learn how to start a website and operate it well. He started his Web Developement career from Bangladesh Association of Software and Information (BASIS) in 2015. Later he continiued his journey to expanding knowledge and sharing it with others.