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10 Best email marketing software for small business

You need email marketing software to maintain online campaigns and grow your business - right?

You may also look for software that’s easy to use, affordable, and reliable. Choosing the right email marketing software can make a significant impact on your business.

In this article, I reviewed the best email marketing services and wrote user guides.

email marketing software small business

 10 best Email marketing software comparison

Title Contacts Monthly Sending LimitMarketing Automation A/B Split Testing Popups Landing Pages Custom Templates Drag & Drop  Builder PriceFree trialFree version Analytics dashboardSubscription Forms List segmentationEmail Tracking Image librarySupport
HubSpot1,000 - 1,00,0005x - 20x of Contacts Yes Yes No Yes No No$0- $9,950/mo No Yes YesYes YesYes No 24/7
Omnisend250 - 500 500 - UnlimitedYes Yes Yes Yes Yes Yes $0- $59/mo No YesYes Yes YesYes No 24/7
Pabbly Up to 10,00,000 -Yes NoNoNoYesYes $0- $1,333/mo Yes NoYesYes YesYes No 24/7
Constant Contact 50,000+ UnlimitedYes Yes Yes Yes Yes No $20- $335+/mo Yes No YesNo YesYes Yes 24/7
Campaign Monitor 50,000+ 2,500 - UnlimitedYes Yes No Yes Yes Yes $9- $989+/mo Yes No YesYes YesYes Yes 24/7
MailChimp 500 - 1,00,000+ 10x - 15x of ContactsYes Yes Yes Yes Yes No $11- $605+/mo No  Yes YesNo YesNo No 24/7 
AWeber 500 - 25,000 3,000 - UnlimitedYes Yes No Yes Yes Yes $16.15- $146.15/mo No Yes YesYes YesYes No 24/7
AutoPilot 2,000 - 20,000+ 8,000 - 80,000+No Yes No No No Yes $29- $299+/mo Yes No YesNo YesYes No 24/7
GetResponse - - - - Yes - - 24/7
ConvertKit  - - - - Yes - - 24/7

Best email marketing software

1. HubSpot

HubSpot started its journey in 2005 as a hardware store in Cambridge. Later they realize the importance the digital marketing and its channels. That is why they built a number of Customer Relation Management (CRM) software.

Almost 5,500 employees working on HubSpot in 11 different offices worldwide. More than 128,000 customers joined here from 120 countries. So you can easily realize how large their userbase is.  

HubSpot email marketing software interface

HubSpot is my favorite platform for many things. When the question comes about the best email marketing software, then it must be HubSpot as my first choice.

try HubSpot now

2. Omnisend

More than 70,000 eCommerce brands using Omnisend to grow their business. They started their journey in 2014 since then they run the email marketing software called Soundest. With rapid improvement, they also changed the software name to Omnisend in 2017.

Email automation is the main feature of the improved version, and it is becoming more powerful and reliable day by day. 

Popularity of Omnisend email marketing software

Omnisend can be another good choice for email marketing. To boost your online business you can use some amazing templates from here.

try Omnisend now

3. Pabbly

Pabbly started its journey in 2009 as a programming training institute. Later they realize to develop something different, and that is why they developed a SaaS-based email marketing software called MailGet in 2014.

To handle user subscription & billing, they started Pabbly in 2018. They realized to focus on a single brand name, and they are now solely working for Pabbly. 

Pabbly email marketing software interface

Pabbly is another name of the best email marketing software. It is one of the cheapest email marketing software with an attractive software interface as well as attractive features.

try Pabbly now

4. Constant Contact

It is one of the oldest email marketing software launched in 1995. But it was not like modern software, Constant Contact's founders just tried to introduce a tool that can help small business owners.

Since then they have been providing services to make a difficult task easier, and their strategy sustains them in the leading position. 

Constant Contact email marketing software for your small business

Constant Contact offers a bunch of digital marketing tools in a single place, which some other companies sell separately. You can save your cost by purchasing this combined pack.

try Constant Contact now

5. Campaign Monitor

Campaign Monitor email marketing software easy to use

Campain monitor is very easy and comfortable to use, while it let you drag and drop template customization system. All templates are optimized for different devices. Campaign Monitor powers big companies like moguls, tech giants, nonprofits, and a lot of. 

try Campain monitor now

6. MailChimp

MailChimp email marketing software for small business

MailChimp is a highly professional email marketing software with lots of useful tools. You can easily track your email through it. Email automation is a great feature, which allows you to respond to your customer artificially.

Autoresponder sends emails based on your customers’ behavior and interactions, which can save you a lot of time and money, and quick response is also another factor.

try MailChimp now

7. AWeber

AWeber email marketing software for connecting more people

AWeber offers you landing pages, web push notifications, forms, funnels, and so on belong with email marketing software. It definitely boosts your marketing campaign performance.

try AWeber now

8. AutoPilot

AutoPilot email marketing software advantages

To Deliver the right message to the right audience at the right moment, Autopilot works best. It brought your customer data, audiences, marketing channels, and analytics on one platform, that is how you can get a 360 view of the customer. It helps to analyze customers more clearly. 

try Autopilot now

9. GetResponse

GetResponse is one of the world’s leading online marketing software for both small and big companies. Simon Grabowski, the founder, started GetResponse more than 20 years ago in 1997.

It is very affordable compared with its usability. By providing good services GetResponse gained more than 350,000 customers worldwide. You will be amazed to know that this platform supports 26 languages. 

Grow your business with GetResponse email marketing software

try GetResponse now

10. ConvertKit 

The mission of ConvertKit is to help creators like bloggers, authors, podcasters, designers, or teachers. 68 team members from 49 cities working for ConvertKit and they are doing really great. That is why ConvertKit is a leading brand as an email marketing software. 

ConvertKit email marketing software for free

try ConvertKit now

Final thoughts

If you can manage and monitor your email marketing campaign in the proper way, it will bring your success for sure. Along with an email marketing strategy, we also recommend you to use push notifications that can also make more user engagement.

I hope this guide is useful to you for choosing the best email marketing software. If you have any questions, please feel free to reach out to me.

Tarikul islam

About Torikul islam

Torikul islam is a professional web developer and affiliate marketer. Join Torikul to learn how to start a website and operate it well. He started his Web Developement career from Bangladesh Association of Software and Information (BASIS) in 2015. Later he continiued his journey to expanding knowledge and sharing it with others.

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