8 key reasons why user experience is important on websites
Throughout my blogging career, I have done experiments to discover the powerful practices to grow a website. Better user experience is mandatory, and I found this the most powerful thing which mainly impacts your website growth.
After reading this article, you will clearly understand the impact of user experience on a website.
What is website user experience?
Website user experience refers to how people feel when they use a website, navigate through the pages, and interact with services. Many things ensure a better user experience, such as proper content, appearance, usability, etc.
Why is user experience important on websites?
There are many reasons behind the importance of a better user experience on a website. Here are some key reasons which will surely be beneficial enough to improve your website’s user experience.
1. First impressionYou need to attract your visitors when they visit your website for the first time; that is how they intend to make further steps.
Good UX always turns visitors to continue using a website. When a visitor enters a website and turns back immediately, it increases the bounce rate, which is a bad sign for SEO.
Furthermore, eye-catching design and usability give users a feeling of coming back again and again. Repeatedly coming users make both directly and indirectly positive impacts on your site.
2. Increase trafficGood user experience makes a direct impact on SEO. Search engines track the users' behavior when they visit any website.
Users usually try to find the best pieces of content while searching for a particular keyword on search engines. When a user visits a website and closes the tab immediately to find out the solution from another website, search engines take it negatively for the first website.
If you add a search console on your website, you will see different metrics which Google uses to detect the best website. You will see metrics like conversion, bounce, and scroll rates.
A reasonable conversion rate and lower bounce rate definitely help to increase website traffic. When a user spends more time on your website, it sends a positive signal to search engines about your website.
3. Search engine friendlyI already mentioned that search engines make how much impact on UX design. Search engines, basically Google and Bing, focus more on user experience than any other SEO metrics.
So you can easily realize how important the user experience is for any website.
If you gather a lot of high-quality content and do proper SEO, but users don't find them helpful, you may lose your rank just for failing to convince the users.
First of all, you need to convince them by providing a better experience, and then you should improve and optimize your content.
4. Responsive for all devicesNot all users are using the same type of devices, you know. So you must create a responsive website for all devices to ensure a good user experience.
As device optimization is a metric of good user experience, it will get a great chance to impress more audiences. Responsiveness is also an SEO metric to get a better rank on search engines.
You will lose traffic and search engine ranks if you do not make your website responsive for all devices. Google search console even generates an alert when they find a web page is not responsive for mobile.
5. Enhance audience engagement
When a user finds a website to fulfill his desire, he intends to spend more time using website resources. In this way, he engages more with the particular website.
Audience engagement refers to the different activities of how they use your website and complete different tasks. Commenting, doing subscriptions, attending surveys, placing orders, and reading content are some examples of audience engagement examples.
6. Competitive advantages
Your website is nothing without any visitors, and your success mainly depends on your visitors. Because when a user visits your website and completes any tasks, it means your website is helpful and perfect.
If lots of visitors find your website helpful, it will bring you more visitors because they could directly refer more users along with indirectly telling to search engines that the website is just excellent. This is how you will get a higher rank for your website.
So let your website users tell about your fantastic website by ensuring the best user experience.
7. Increase usability
Better UX design always bring smooth usability. Some essential functionalities and features refer to a quality site for good usability. For example, you need to ensure different types of menus, proper font sizes and colors, white spaces and so on.
To ensure better website usability, you can apply different experiments. You can do A/B testing to provide better ones.
8. Gain trust to use products and services
When a user finds a website overall good, he usually gets enough confidence to become a customer or a user. Though it does not always happen that website owners are sailing goods and services, they may suggest different things to audiences.
Sometimes better UX encourages users to accept suggestions. For example, affiliate marketers usually suggest users use particular products and services throughout the affiliate links.
How to improve user experience on websites?
There are many ways to improve your website for better user experiences. Here I suggest a few key ways that are highly recommended.
- Do site speed optimization
- Fix 404 pages
- Use different types of menus
- Improve overall navigation
- Ensure a responsive and mobile-friendly website
- Use white space
- Place images wisely
- Add headings and bullet points within the content
- Use an appealing call to action
- Make hyperlink differentiation
- Use A/B testing
Ensuring a better user experience is rocket science, but a bad user experience will send your website off the planet without any rocket - just kidding.
I just wanted to let you know that it can impact how much. And it is relatively very easy to ensure good experiences. Please focus on it very first, then think about others. From my perception, better navigation and quality contents are the key things.