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8 key reasons why user experience is important on websites

Throughout my blogging career, I have made different experiment to find out the powerful practices to grow a website. Better user experience is mandatory and I found this most powerful thing which make mostly impact on your website growth.

After reading this article, you will have a clear understanding about the impact of user experience of a website.

 Importance of user experience on websites

What is website user experience?

Website user experience refers how people fell when they using a website, navigating throughout the pages, and interacting with services. There are many things which ensure a better use experience such as proper contents, appearance, usability, and many more.

Why is user experience important on websites?

There are many reasons behind the importance of better user experience of a website. Here is describe some key reasons which will surely enough beneficial to improve your website’s user experience.

1. First impression

You need to attract your visitors from when they visit your website for the first time, that is how they intend to make further steps.

Good UX always turns visitors to continue using a website. When a visitor enters a website and turns back immediately, then it increases the bounce rate which is a bad sign for SEO.

Furthermore, eye-catching design and usability make users a feeling of coming back again and again. Repeatedly coming users make both directly and and indirectly positive impact on your site.

2. Increase traffic

Good user experience makes a direct impact on SEO. Search engines track the users behaviour when they visit any website.

Users usually try to find out the best pieces of contents, while they search for a particular keyword on search engines. When a user visit a website and closes the tab immediately to find out the solution from another website, search engines take it negatively for the first website.

If you add search console on your website, you will see different metrics which Google uses to detect a best website. You will see metrics like conversion rate, bounce rate, scroll rate, and so on.

A good conversion rate and lower bounce rate definitely help to increase website traffic. When a use spend more time on your website, it send a positive signal to search engines about your website.

3. Search engine friendly

I already mentioned that search engines make how much impact on UX design. Search engines, basically Google and Bing, more focus on user experience than any other SEO metrics.

So you can easily realize how important the user experience is for any website.

If you gather a lot of high quality contents and do proper SEO but users don't find them useful, then you may lose your rank just for failing to convince the users.

First of all, you need to convince them by providing better experience, and then you should improve and optimize your contents.

4. Responsive for all devices

Not all users are using the same type of devices, you know. So you need to create your website responsive for all devices to ensure a good user experience.

As device optimization is a metric of good user experience, it will get a great chance to impress more audiences. Responsiveness is also a SEO metric, so you will get a better rank on search engines.

If you do not make your website responsive for all devices, otherwise, you will lose both traffic and search engine ranks. Google search console even generate alert while they find a web-page is not responsive for mobile.

5. Enhance audience engagement

When a user find a website to fulfil his desire then he intend to stay more time to use website resources. In this way he make more and more engagement with the particular website.

Audience engagement refers the different activity how they use your website and complete different tasks. Making a comment, doing subscription, attending survey, placing orders, reading contents are some audience engagement examples.

6. Competitive advantages

Your website is nothing without any visitor, and your success mostly depends on your visitors. Because when a user visits your website and complete any tasks, it refers that your website is helpful and perfect.

If lots of visitors find your website helpful, it will bring you more visitors. Because they could directly refer more users along with indirectly telling to search engines that the website is just awesome. This is how you will get higher rank for your website.

So let your website users to tell about your amazing website by ensuring best user experience.

7. Increase usability

Better UX design always bring smooth usability. There are some essential functionalities and features that refers a quality site for good usability. For example, you need to ensure different types of menus, proper fonts sizes and color, white spaces and so on.

To ensure better website usability, you can apply different experiments. You can do A/B testing to provide the better ones.

8. Gain trust to use product and services

When a user find a website overall good, then he usually get enough confidence to become a customer or a user. Though it is not always happen that website owners are sailing goods and services, they may suggest different things to audiences.

Sometimes better UX encourage users to accept suggestions. For example, affiliate marketers usually suggests users to use particular products and services throughout the affiliate links.

How to improve user experience on websites?

There are lots of ways how you can improve your website for better user experiences. Here I suggests you few key ways that is highly recommended.

  • Do site speed optimization
  • Fix 404 pages
  • Use different types of menus
  • Improve overall navigation
  • Ensure responsive and mobile friendly website
  • Use white space
  • Place images wisely
  • Add headings and bullet points within content
  • Use appealing call to action
  • Make hyperlink differentiation
  • Use A/B testing


Ensuring better user experience a rocket science, but the bad user experience will send your website out of the planet without any rocket - just kidding.

I just wanted to let you know that it can make how much impact. And it is relatively very easy to ensure good experiences. Please focus on it very first then think about others. From my perception, better navigation and quality contents are the key things.

Tarikul islam

About Torikul islam

Torikul islam is a professional web developer and affiliate marketer. Join Torikul to learn how to start a website and operate it well. He started his Web Developement career from Bangladesh Association of Software and Information (BASIS) in 2015. Later he continiued his journey to expanding knowledge and sharing it with others.

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