When you publish a blog post, you want to get it in front of as many people as possible. One of the most effective ways to do that is by sharing it on social media and other online platforms.

In this post, I’ll explore the best platforms to share your blog content and why they are effective.

What is social sharing?

Social sharing refers to the act of sharing content from a website or blog on social media platforms such as Facebook, Twitter, LinkedIn, and others.

This can include sharing links, images, videos, or other types of content that can be posted and shared with others.

Social sharing is an effective way to increase visibility and drive traffic to a website or blog, as it allows users to reach a wider audience and engage with people who may be interested in their content.

Best platforms to share blog content

1. Medium

Medium is a popular platform for writers, bloggers, and content creators to publish their work. With its built-in audience, Medium can help you reach new readers and increase your exposure. Some of the benefits of sharing your blog content on Medium include:

• Large built-in audience: Medium has millions of active users who are actively seeking out interesting and informative content.

• Easy to use: Medium’s interface is simple and user-friendly, making it easy to publish and share your blog posts.

• SEO benefits: Medium’s domain authority and search engine optimization (SEO) make it easier for your content to rank higher in search results.

2. Reddit

Reddit is a social news and discussion website where users can share content and engage with others in a variety of communities. By sharing your blog posts on relevant subreddits, you can connect with people who are interested in your topic and generate traffic to your blog. Some of the benefits of sharing your blog content on Reddit include:

• Targeted audience: You can find subreddits dedicated to almost any topic, allowing you to reach a specific audience that is interested in your niche.

• High engagement: Reddit users are known for their engagement and participation, so if your content is interesting and valuable, it has the potential to go viral.

• Backlink opportunities: If your content is high-quality and relevant, other users may link to it, providing valuable backlinks to your blog.

3. LinkedIn

LinkedIn is a professional social networking site where users can connect with other professionals, share content, and network. By sharing your blog posts on LinkedIn, you can reach a targeted audience of professionals who are interested in your niche. Some of the benefits of sharing your blog content on LinkedIn include:

• Professional audience: LinkedIn users are typically professionals who are interested in industry news, trends, and best practices.

• Thought leadership: Sharing your blog posts on LinkedIn can establish you as a thought leader in your industry and increase your credibility.

• Viral potential: If your content is valuable and share-worthy, it has the potential to go viral on LinkedIn and reach a wider audience.

4. Email

Email is one of the most effective ways to share your blog content with your audience. By sending regular newsletters and updates, you can keep your subscribers engaged and informed about your latest blog posts. Some of the benefits of sharing your blog content via email include:

• Direct communication: Email allows you to communicate directly with your subscribers, building a stronger relationship with them.

• Personalization: By segmenting your email list and sending personalized messages, you can increase engagement and conversions.

• Increased traffic: Email marketing can drive significant traffic to your blog, as subscribers are more likely to click through to your content.

5. Twitter

Twitter is a microblogging platform where users can share short messages and links to content. By sharing your blog posts on Twitter, you can connect with your audience in real-time and increase your reach. Some of the benefits of sharing your blog content on Twitter include:

• Real-time engagement: Twitter users are active and engaged, making it easy to connect with them in real-time.

• Hashtag opportunities: By using relevant hashtags, you can increase the visibility of your tweets and reach a wider audience.

• Viral potential: If your content is valuable and share-worthy, it has the potential to go viral on Twitter and reach a wider audience.

6. Facebook

Facebook is the largest social media platform in the world, with billions of active users. By sharing your blog posts on Facebook, you can reach a massive audience and increase your exposure. Some of the benefits of sharing your blog content on Facebook include:

• Massive audience: Facebook has billions of active users, making it one of the largest platforms to share your blog content on.

• Engagement opportunities: With a variety of post types, such as videos, images, and text, you can engage with your audience in a variety of ways.

• Targeted advertising: Facebook’s advertising platform allows you to target specific audiences with your content, increasing the chances of engagement and conversions.

7. SlideShare

SlideShare is a platform for sharing presentations and slideshows. By turning your blog posts into presentations, you can share them on SlideShare and reach a new audience. Some of the benefits of sharing your blog content on SlideShare include:

• Visual appeal: By turning your blog posts into presentations, you can make them more visually appealing and engaging.

• Additional exposure: SlideShare has a large built-in audience, providing additional exposure to your content.

• Shareability: SlideShare presentations can be easily embedded on other websites and shared on social media, increasing their reach and potential for engagement.

8. Quora

Quora is a question-and-answer platform where users can ask and answer questions on a variety of topics. By sharing your blog posts on Quora and answering relevant questions, you can establish yourself as an expert in your niche and increase your exposure. Some of the benefits of sharing your blog content on Quora include:

• Expert status: By answering questions on Quora and sharing your blog posts, you can establish yourself as an expert in your niche.

• Targeted audience: Quora users are actively seeking out information and answers, providing a targeted audience for your content.

• Backlink opportunities: If your blog post provides a valuable answer to a question, other users may link to it, providing valuable backlinks to your blog.

9. Pinterest

Pinterest is a visual discovery platform where users can share and discover new ideas and inspiration. By sharing your blog posts on Pinterest and creating visually appealing pins, you can reach a new audience and increase your exposure. Some of the benefits of sharing your blog content on Pinterest include:

• Visual appeal: Pinterest is a highly visual platform, making it ideal for sharing visually appealing content, such as infographics and images.

• Targeted audience: Pinterest users are actively seeking out inspiration and ideas, providing a targeted audience for your content.

• Shareability: Pinterest pins can be easily shared and saved, increasing their reach and potential for engagement.

10. Tumblr

Tumblr is a microblogging platform where users can share a variety of content, such as text, images, and videos. By sharing your blog posts on Tumblr, you can connect with a younger, creative audience and increase your exposure. Some of the benefits of sharing your blog content on Tumblr include:

• Younger audience: Tumblr has a younger demographic than some other social media platforms, providing access to a new audience.

• Creative opportunities: With a variety of post types, such as text, images, and videos, you can be creative in how you share your content.

• Shareability: Tumblr posts can be easily shared and reblogged, increasing their reach and potential for engagement.

11. YouTube

YouTube is a video-sharing platform where users can upload and share videos on a variety of topics. By creating video content based on your blog posts and sharing it on YouTube, you can reach a new audience and increase your exposure. Some of the benefits of sharing your blog content on YouTube include:

• Visual appeal: Video content can be more engaging and memorable than text-based content, making it ideal for sharing on YouTube.

• Search engine optimization: YouTube is the second-largest search engine in the world after Google, making it an ideal platform to increase your visibility and SEO rankings.

• Additional monetization opportunities: If your YouTube channel gains a significant following, you can monetize your content through ads, sponsorships, and other opportunities.

12. Instagram

Instagram is a photo and video-sharing platform with over one billion active users. By sharing visually appealing images and videos related to your blog posts on Instagram, you can reach a new audience and increase your exposure. Some of the benefits of sharing your blog content on Instagram include:

• Visual appeal: Instagram is a highly visual platform, making it ideal for sharing visually appealing content, such as images and videos.

• Hashtag opportunities: By using relevant hashtags, you can increase the discoverability of your content and reach a new audience.

• Engagement opportunities: With a variety of post types, such as videos, images, and stories, you can engage with your audience in a variety of ways.

Why social sharing is important for blog?

Boost Audience Engagement: Social sharing enables your audience to interact with your content by liking, commenting, and sharing it on their social media platforms, increasing engagement with your blog.

Create Brand Awareness: Social sharing exposes your blog content to a wider audience, allowing you to reach people who may not have heard of your brand otherwise and building brand awareness.

Get More Traffic: Social sharing can drive more traffic to your blog by increasing visibility and encouraging people to click through to your website.

Helps to Grow Digital Marketing: Social sharing is an essential component of a successful digital marketing strategy, as it helps to increase reach and engagement, which can translate into more leads and sales.

Reach Potential Audiences: Social sharing can help you reach potential audiences who are interested in your content or niche, but may not be aware of your blog.

Make Strong Online Presence: Consistent social sharing can help you establish a strong online presence and build credibility with your audience by demonstrating your expertise and authority in your niche.

Conclusion 

Sharing your blog content on multiple platforms can help you reach a larger audience and increase your exposure.

By using the platforms mentioned in this article, you can increase your visibility, establish yourself as an expert in your niche, and drive more traffic to your website.

Remember to tailor your content to each platform and engage with your audience to maximize the impact of your efforts.

1. Q: What is the best platform to share blog content?

A: There is no single "best" platform to share blog content, as each platform has its unique features and audience demographics. However, some of the most popular platforms to share blog content include Medium, Reddit, LinkedIn, Twitter, Facebook, Instagram, and YouTube.

2. Q: How do I choose which platform to share my blog content on?

A: When deciding which platform to share your blog content on, consider factors such as your target audience demographics, the platform's content format, and your content goals. For example, if your audience consists of professionals, LinkedIn might be a better fit than Instagram. If your content is highly visual, consider platforms such as Instagram or YouTube.

3. Q: How often should I share my blog content on social media?

A: There is no one-size-fits-all answer to this question, as the frequency of sharing depends on factors such as the platform, your audience, and the type of content. However, as a general rule, aim to share your content at least once a week on each platform.

4. Q: How do I promote my blog content on social media without being spammy?

A: To promote your blog content on social media without being spammy, focus on providing value to your audience rather than solely promoting your content. Some tips for promoting your blog content on social media without coming across as spammy include:

• Share other relevant content in addition to your own.

• Engage with your audience by responding to comments and messages.

• Use a mix of content formats, such as videos, images, and infographics.

5. Q: How can I increase engagement on my social media posts?

A: To increase engagement on your social media posts, consider the following tips:

• Use attention-grabbing headlines and visuals.

• Use relevant hashtags to increase discoverability.

• Ask questions or encourage discussion in your captions.

• Host giveaways or contests to incentivize engagement.

6. Q: How do I measure the success of my social media marketing efforts?

A: To measure the success of your social media marketing efforts, consider metrics such as:

• Engagement rate (likes, comments, shares)

• Follower growth

• Website traffic from social media

• Conversions (such as email sign-ups or sales)

• Brand sentiment (positive or negative feedback about your brand on social media)

7. Q: Should I use paid social media advertising to promote my blog content?

A: Paid social media advertising can be an effective way to promote your blog content to a wider audience and increase visibility. However, it's important to have a clear strategy and budget in place before investing in paid advertising.

8. Q: How can I repurpose my blog content for social media?

A: Repurposing your blog content for social media can help you maximize your content's reach and engagement. Some ways to repurpose your blog content for social media include:

• Turn long-form blog posts into shorter, digestible social media posts.

• Use blog post visuals to create engaging social media graphics.

• Create videos or tutorials based on your blog content.

• Host Q&A sessions on social media based on your blog content.

9. Q: How can I increase my blog's SEO through social media?

A: Social media can indirectly impact your blog's SEO by increasing your website's visibility and driving traffic. Some ways to increase your blog's SEO through social media include:

• Share your blog content on multiple platforms to increase visibility and reach.

• Use relevant keywords and hashtags in your social media posts.

• Encourage social media shares and backlinks to your blog content.

10. Q: How can I build a strong social media presence for my blog?

A: Building a strong social media presence for your blog takes time and effort, but it's essential for increasing visibility and engagement. Some tips for building a strong social media presence for your blog include:

• Consistently post high-quality content on each platform.

• Engage with your audience by responding to comments and messages.

• Collaborate with other bloggers or brands to expand your reach.

• Use social media analytics to track your progress and adjust your strategy accordingly.

• Stay up-to-date on social media trends and best practices to ensure you're using each platform effectively.