7 things you need to balance when doing SEO
You must maintain a few crucial things to do proper SEO because over-optimization or less-optimization is harmful.
I have analyzed a lot of strategies, and I gathered my findings here. I also include here what experts think about SEO. So, I hope this short discussion will be helpful to you.
What is SEO?
Search engine optimization, or SEO, is the process of improving the overall quality and quantity of a website's traffic. SEO doesn’t only mean content optimization; it includes the whole website optimization. It brings free traffic to quality content.
Things you need to balance in SEO
1. Pick keywords within your niche
It is essential to pick keywords that are under your niche. If you select excellent keywords from random topics, you won’t get a better result.
It does not matter if you select keywords, even those with lower competition and higher search volume units; you choose keywords that fit your website.
My suggestion is not to make your niche too specific. That is how you will get a chance to cover a larger area of topics.
2. Understand your competitors and do better than them
Understanding your competitors is too crucial for SEO because competition is a metric for determining the right keyword.
Always try to pick keywords that have lower competition. Find out the content and keyword gaps between you and your competitors.
You need to try to provide information that is totally new on the internet, and none of your competitors used it before.
Many SEO tools are available to research the competitor's website and content. To survive better, you must ensure quality content than your competitor’s.
3. Know the search intent of users
You must know why users search for things by using a particular keyword. Try to realize what they are looking for and their demands.
You won't get a productive result if you don't realize the searcher’s intent. It can cause failure even after being ranked with a particular keyword.
For instance, people are searching the keyword ‘YouTube’, and they obviously search for the ‘youtube.com.’ if you are in the first position with this keyword, users won't find your site helpful.
Always try to satisfy your audiences and provide them with a better experience. Not just try to satisfy the search engine robots. Because search engines also provide importance to better user experience.
4. Stay up to date with the latest trends
If you write your content based on backdated topics in which people are not interested, you will lose your efforts.
Always try to stay up to date, and try to update your content regularly. Understand the trends wisely because not all trends are suitable for you.
Follow the relevant trends that really help to fulfill the user’s demand. You should differentiate between long-term trends and short-term trends.
You must determine whether the trends come from seasonal behavior, temporary activities, or growing technology.
You can use Google Trends, or you can use trend graphs on different keyword research tools.
5. Be more specific with long tail keywords
You should try to keep your content specific as much as possible. Specific keywords help to cover the topics more deeply.
Long tail keywords make a topic more specific. It is better for SEO and definitely good for user experience.
An example of an unspecific keyword is 'web hosting.' And more specific one is 'web hosting for small business owners.'
Specific keywords make lower the competition level. And it has a better chance of satisfying the particular users.
6. Don’t pick a single keyword for multiple pages
Search engines hardly rank multiple pages for a single keyboard within a single website. You may lose your hard work if you use a keyword on different pages to get rank for multiple pages.
For similar content, you can combine them on a single page. Though word count is not a fact for search engine ranking, longer content creates a chance to cover the topic more deeply. And properly covering the topic is essential for SEO.
7. Keep it simple and natural, don’t over-optimize
Try to create natural sounds to make a great interaction with readers. If you can start a friendly conversation, your audiences will find your content more helpful.
Optimized content is always better, but over-optimization may cause harm. Just write your content so you are talking with a person face to face and describing a thing.
Do not write your content for search engines because you are writing for humans, not for robots. Even search engine robots can detect user experience, whether your audiences find your content helpful or not.
Why SEO is important?
Search engines like SEO
SEO will give you a competitive advantage
SEO targets quality traffic
To ensure a better user experience, SEO is essential
It helps to grow a digital marketing
It also improves website usability
It enhances the user engagement rate
It minimizes marketing costs
Content quality mainly depends on SEO
Doing SEO is not a big deal, do it naturally. Otherwise, you will surely get a bad result if you take more time and effort to over-optimize.
Just maintain two things - a good user experience with the natural tune and avoiding search engine restrictions.